Rebranding for

fresh eyes &

future growth.

Lashes To Die For (LTDF) is a beauty salon specialising in eyelash extensions. They engaged Borne to work with them on a brand refresh that showcased their evolution, company culture, superior service & professional technicians.

Key directives from the client were to:

  • Position LTDF as the gold standard in eyelash extensions
  • Convey their unique personality, salon & team culture
  • Create clean, elegant & beautiful branding
Logo, DL & Cards

It only took one initial meeting at our salon for the team at Borne to understand our business and the new identity we wanted for Lashes To Die For. They truly have a knack for distilling & communicating any brand ethos and ours was no exception. We entrust all our creative work with them now.


Business Card Gold Foil Gift Certificate
Gift Bag, T-Shirt & Stationery
Brooke Croft

Borne worked closely with LTDF to deliver a premium branding package with personality. A simple but impactful brand mark/monogram is employed. The logotype utilises subtle curvatures representative of eyelashes. And gold foil printing techniques work to further reinforce the high standards expected at the salon. We provided:

  • Art Direction
  • Positioning
  • Logo & Stationery Suite
  • Various Print Collateral